Digital marketing for oil & gas · Alberta & British Columbia
Website Design, SEO & Google Ads for Oilfield Service Companies
Your company might have started with a couple of trucks. Now you’ve got more equipment, more people and bigger jobs on the go. But does your website still show that? Patch Digital builds websites, Google search visibility, AI search presence and ad campaigns for oilfield companies across Alberta and BC.
- Websitesbuilt & rebuilt
- Google & AIsearch visibility
- Google Adsfully managed
- Hosting &security
New website design & development
A fast, mobile-friendly website built around your services, equipment, safety program and the regions you work in.
Website rebuilding & modernization
Keep what works and fix what doesn’t. We move an outdated site to a clean, modern design, taking care to protect the search rankings you’ve already earned.
Website research & content writing
We learn how your operation works, then write clear pages that operators, project managers and procurement teams actually read.
Search Engine Optimization (SEO)
Show up on Google when people search for the services you offer in the areas you cover.
Answer Engine Optimization (AEO)
Structure your content so answer boxes, voice search and AI Overviews can pull clear, accurate answers from your site.
Generative Engine Optimization (GEO)
Help AI tools like ChatGPT, Gemini and Perplexity understand who you are, what you do and where you work.
Google Business Profile & Google Maps
Set up and optimize your profile so your yard or office shows up properly on Google Maps and local search.
Google Ads management
Targeted campaigns for the services and regions that matter to you, with plain-language reporting on what your budget is doing.
Hosting, security, SSL & maintenance
Managed hosting, SSL certificates, security and regular maintenance, handled for you so your site stays fast and safe.
Ongoing updates & technical support
New equipment, new crew photos, a new service line? Send it over and we’ll update your site. Questions get answered by real people.
Why it matters
Your next contract may start with a search.
Before an operator calls you, someone checks you out online. Project managers, safety coordinators and procurement teams look at your website, your Google listing and, more and more, what AI tools say about you. So do the experienced hands you want to hire.
If your website is outdated, hard to use on a phone, or doesn’t explain what you actually do, you lose work you never knew was available.
We specialize in working with companies in the oil and gas industry. We are not an oilfield service provider ourselves. We’re the team that makes sure the right people can find yours.
Who we work with
Built for the companies that keep the oilfield running
If your customers are oil and gas producers, operators or EPC firms, we understand how they look for contractors and what they need to see.
Hydrovac & excavation
Show your fleet, coverage area and safety program so dispatchers and site supervisors can call you fast.
Fluid hauling & trucking
Clear service pages for each type of haul, plus local search visibility in the regions you run.
Well servicing & completions
Explain technical services in plain language that engineers and procurement teams can scan in seconds.
Equipment rentals
Organized equipment listings and Google Ads that reach crews looking for gear right now.
Safety & environmental services
Highlight your qualifications, crews and response coverage so clients feel confident hiring you.
Pipeline & industrial contractors
Websites and search strategies for pipeline and industrial construction companies working across the West.
Search visibility
Be found on Google, Google Maps and AI search
People don’t only search on Google anymore. They ask ChatGPT, read AI Overviews and use voice search from the truck. Your company needs to show up in all of those places, with accurate information.
We combine traditional SEO with Answer Engine Optimization and Generative Engine Optimization, so your services, locations and capabilities are easy for both people and AI tools to understand.
Search Engine Optimization helps your website rank on Google for the searches that lead to work, like the services you offer and the areas you cover.
- Keyword research for your services and regions
- Page structure, titles and descriptions
- Site speed and technical fixes
Answer Engine Optimization shapes your content so search engines can lift direct answers from it for featured snippets, AI Overviews and voice search.
- Clear question-and-answer content
- Structured data markup
- Plain-language service explanations
Generative Engine Optimization helps AI tools like ChatGPT, Gemini and Perplexity describe your company accurately when someone asks for a recommendation.
- Consistent company details across the web
- Content that explains who you are and where you work
- Strong, well-organized service pages
Google Ads puts your company at the top of search results right away, for the services and regions you choose.
- Campaign setup and ongoing management
- Targeting by service and location
- Simple reports on calls and form leads
How it works
A straightforward process, start to finish
You run your crews. We handle the website and marketing, and keep you in the loop without wasting your time.
Discovery call
We talk about your services, your customers, the regions you cover and where you want the business to go.
Research & plan
We review your current site, your competitors and what people search for, then recommend a clear plan and quote.
Build & launch
We design, write and build your site, set up search and Google Business Profile, and launch it securely.
Grow & support
Ongoing SEO, Google Ads, hosting, updates and support so your site keeps working as your company grows.
Good to know
Oilfield Website & Marketing FAQ
Common questions from oilfield service companies thinking about a new website or better search visibility.
Is Patch Digital an oilfield service company?
No. We are a website and digital marketing company that specializes in working with businesses in the oil and gas industry. We help oilfield service companies get found and win more work online.
Do you work with companies outside Edmonton?
Yes. We work with oilfield companies across Alberta and British Columbia.
What is the difference between SEO, AEO and GEO?
SEO helps you rank in regular Google results. AEO helps search engines pull direct answers from your site for snippets, AI Overviews and voice search. GEO helps AI tools like ChatGPT describe your company accurately. We handle all three together.
Can you rebuild our existing website instead of starting over?
Yes. We can modernize your current site, keep the content that works, rewrite what doesn’t and take care to protect the search rankings you already have.
How much does a new website cost?
Every project is quoted after we understand your services and goals.
Is the Google Ads budget included in your fee?
Your ad spend is paid directly to Google and is separate from our management fee. We help you set a budget that fits your goals.
Do you look after the website after it launches?
Yes. We offer hosting, security, SSL certificates, maintenance, ongoing updates and technical support, so you don’t have to worry about the technical side.
How long does a new website take?
It depends on the size of the site and how quickly content and photos come together. Typical project timeline is 10-days. We’ll give you a realistic schedule before we start.
Ready for a website that matches the size of your operation?
Call and talk to the team that builds websites, search visibility and Google Ads for oilfield companies across Alberta and BC.
Get in touch
Let's talk about your oilfield company's website
Tell us a little about your company and what you need help with. We’ll get back to you to set up a time to talk.
Phone
403-536-7499
Office
Edmonton, Alberta
Serving oilfield companies across Alberta and British Columbia
Hours: [Business hours]