Industrial construction marketing · Alberta & British Columbia
Website Design, SEO & Google Ads for Industrial Construction Companies
Patch Digital builds websites and runs digital marketing for industrial contractors, heavy civil companies and the specialized trades behind major projects. We help you show owners, EPC firms and prime contractors exactly what your crews can do.
- Built forindustrial contractors
- SEO, AEO& GEO
- Google Adsmanagement
- Hosting &security
Owners & GMs
A website that reflects the size and standards of the company you’ve built.
Project managers
Clear capability and project information you can send to clients with confidence.
Operations managers
Accurate details on services, equipment, safety and service area, kept up to date.
Business development
Content and campaigns that support prequalification, bids and new relationships.
We understand how contractors win work
Industrial work is won on trust, capability and safety record, long before a bid is opened.
Owners, EPC firms and prime contractors check out your company before they invite you to tender. They look for proof: the scope you can self-perform, the equipment you run, the projects you’ve delivered and how seriously you take safety.
Patch Digital is a website design and digital marketing agency, not a construction contractor. Our job is to make sure that when a procurement lead, project manager or prospective hire looks you up, your website, Google listing and search results answer their questions clearly and professionally.
New website design & development
A fast, mobile-friendly site built around your capabilities, project portfolio, safety program and careers.
Website overhauls & redesigns
Rebuild an outdated site so it matches the scale and quality of the work you deliver today.
Search engine optimization (SEO)
Rank for the services, project types and regions your clients search for across Alberta and BC.
Answer engine optimization (AEO)
Structure your content so Google’s AI answers, voice search and featured snippets can quote you directly.
Generative engine optimization (GEO)
Help AI tools like ChatGPT, Gemini and Perplexity understand who you are, what you do and where you work.
Google Ads management
Targeted campaigns for high-value services and recruiting, set up and managed around your goals and budget.
Google Business Profile & Maps
Accurate, complete listings for your offices and yards so you show up when people search nearby.
Content research & writing
Industry-aware copy for service pages, project profiles and safety content, written in plain language.
Hosting, SSL, security & maintenance
Secure hosting, SSL certificates, updates and ongoing support so your site stays online and current.
What your website should prove
A website that does the prequalification work for you
Decision-makers often compare several contractors at once. We plan your site so the information they need is easy to find, accurate and current, without anyone having to call your office first.
- Capabilities and scope. Self-perform services, crews, equipment and fabrication capacity, clearly laid out.
- Project portfolio. Project profiles by sector, scope and location, with real photos from site.
- Safety program. Your safety commitment, certifications and prequalification details in one place.
- Service area. Where you work across Alberta and British Columbia, from your home base outward.
- Careers. Job postings and company culture that attract skilled trades and supervisors.
Who we work with
Built for the companies behind major industrial projects
We work with general contractors and the specialized trades that build and maintain industrial facilities, energy, utility and infrastructure projects.
Industrial general contractors
Show owners and EPC firms the scope, scale and project controls you bring to complex builds.
Heavy civil contractors
Earthworks, site preparation, roads and infrastructure, presented with the projects and equipment to back it up.
Pipeline contractors
Mainline, facility and integrity work. See our dedicated page for pipeline contractors.
Mechanical & piping
Process piping, millwright and mechanical installation services explained for technical buyers.
Electrical & instrumentation
E&I scopes, commissioning support and maintenance services that are easy for clients to evaluate.
Specialty trades & site services
Scaffolding, insulation, coatings, fabrication, rentals and site services that keep industrial projects moving.
How we work
From first call to a website that works as hard as your crews
A straightforward process with clear checkpoints, so your team stays focused on running projects.
Discovery call
We learn about your services, target clients, regions and what is or isn’t working with your current site.
Research & plan
We review competitors and search demand, then map out pages, content and the services to focus on first.
Design, write & build
We write the content, design the site and set up SEO, tracking and your Google Business Profile. You review before launch.
Launch & grow
We launch, host and maintain the site, and run SEO and Google Ads to keep bringing in enquiries.
Questions
Industrial construction marketing FAQ
Straight answers to the questions contractors ask us most.
Are you an industrial construction company?
No. Patch Digital is a website design and digital marketing agency. We build websites and provide SEO, Google Ads and ongoing website support for industrial contractors, heavy civil companies and specialized trades.
Do you work with contractors outside Edmonton?
Yes. We’re based in Edmonton and work with industrial construction companies across Alberta and British Columbia.
What's the difference between SEO, AEO and GEO?
SEO helps you rank in Google’s regular search results. AEO structures your content so search features and voice assistants can pull direct answers from it. GEO helps AI tools like ChatGPT, Gemini and Perplexity understand and mention your company accurately.
Can you redesign our existing website instead of starting over?
Yes. We can overhaul your current site, keep the content and pages that work, and rebuild the rest around your capabilities, projects and safety program.
Do Google Ads make sense for industrial contractors?
They can, especially for specific services, regional work, equipment rentals and recruiting. We’ll talk through your goals and budget first and tell you honestly whether ads are a good fit.
Do you write the content, or do we?
We can handle it. We research your services and talk with your team, then write clear, accurate copy. You review and approve everything before it goes live.
Can you host and maintain our website?
Yes. We provide hosting, SSL certificates, security, maintenance and updates so your site stays secure and current.
How much does a new website cost?
It depends on the size of the site and the services you need. We’ll give you a clear quote after our first conversation.
Let's talk
Tell us about your company and the work you want to win
Whether you need a new website, a redesign, better search visibility or Google Ads, we’ll start with a conversation about your services, your clients and your goals.
Phone
403-536-7499
Office
Edmonton, Alberta
Patch Digital provides website and digital marketing services only. We don’t bid on or perform construction work.